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  • Regarding Your Direct Response Offer
    Regarding Your Direct Response Offer This article evaluates findings from a new LIMRA focus group consumer ... insurance including their use of direct channels, including direct mail, the internet and call centers ...

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    • Authors: Pete Jacques, Ronald R Neyer
    • Date: Jan 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance
  • NewsDirect Newsletter, May 2003, Issue No. 43
    this year. • And of course another issue of News Direct thanks to Julie Tani and Brian Louth. We hope ... Winawer’s three-part article on the microeconomics of direct marketing kept us grounded in the fundamentals ...

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    • Authors: Christopher Hause, Diane McGovern, Julie Tani, Kara Clark, Maria Dynia, Adrian R Pask, Pete Jacques, Lynn M Ferris
    • Date: May 2003
    • Publication Name: News Direct
  • NewsDirect Newsletter, January 2005, Issue No. 49
    COLUMN BY CHRISTOPHER H. HAUSE REGARDING YOUR DIRECT RESPONSE OFFER BY PETE JACQUES & RONALD R. NEYER ... NEYER SPECIAL EDITOR’S NOTE RECAP OF INSURANCE DIRECT MARKETING FORUM 2004 BY JAY M. JAFFE SEPARATING ...

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    • Authors: Marcel M Gingras, Christopher Hause, Jay Jaffe, Nancy Manning, Eric A Broedel, Van Beach, Robert Stone, Pete Jacques, Sandy McCray, Ronald R Neyer, Noel Atkinson, Peter Stein
    • Date: Jan 2005
    • Publication Name: News Direct
  • Middle-Market Internet Use for Insurance and Financial Services
    Middle-Market Internet Use for Insurance and Financial Services This article looks at the question, Will the Internet become a viable ... Article from: News Direct Newsletter May 2003 – Number 43 NEWSDIRECT ...

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    • Authors: Maria Dynia, Pete Jacques, Lynn M Ferris
    • Date: May 2003
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Life Insurance>Marketing and distribution - Life Insurance